If you are closer to the digital marketing, then you must know about SEO and you should also understand the importance of SEO as well. While there are too many people claiming to be an expert, some have no idea what it is actually or how does it work. Being an expert if you are willing to provide white label seo services it will be your duty to show your customers the right way so that they can get the best ranking on the search engine results.
What is expected from you?
When a customer is appointing you as the white label seo service provider, then you can surely understand that, the customer is willing to put his or her faith in you, that you actually can improve their website ranking but in an organic way. Your job will be to make sure you use nothing but white label SEO techniques and in the process improving the website ranking.
You must understand the difference between a white hat SEO and black hat SEO technique. You have to choose your techniques carefully so that it does not harm the client website in any way possible.
Remember one thing, it is the way that you choose not the result that you are getting, because even though with black hat SEO you can get a good result in lesser time but eventually that website may get punished and the money invested by your client will be completely wasted.
Keyword might be a key
When it comes to the white label SEO, choice of keyword plays an important part. Choosing a wrong keyword for a certain website, might categorize you in the wrong set of websites and also the work you will do, will be in vain. While choosing the keyword, make sure you understand the service that your client is looking to provide. This is the important part and you should not take it lightly.
Some SEO service providers might choose keywords nearby the actual niche of the site, in order to get all the traffic from every single possible keyword. But that might backfire sometimes and that is the reason why white label seo services should be treated as a different one than the other ones and should be dealt with properly.
When you are providing white label seo service, the backlink to your client website should not matter to you. You have to find a way to fetch organic traffic, therefore, the attention of the search engines. To get the traffic you can use the social media posts, popular blogs, forums and other ways that will bring the traffic to your client site in an organic way, rather than forcing them from different auto traffic websites.
Also spamming is not a good thing for white label seo services. You must not spam any media with your promotion. Promotion of your product is necessary, but too much promotion may lead to the spam and the search engines might not give the website a good value for that.
So, whatever you do, first understand the white label seo services, then plan properly to bring traffic and improve the rankings of a website then only start convincing the customers.